
In the interests of full disclosure, I used to work with PUMA across a variety of their workstreams so i'm quite interested by this decision!
This is interesting: PUMA values are taking part, but not necessarily winning... seems accurate enough to me.
PUMA tend to choose teams that they think could surprise people, they don't tend to go for teams that will always win, but those who might end up punching above their weight, again seems pretty accurate.
From a branding perspective this is great for the club and ties into the way PUMA go about choosing their partnerships, i'm sure it can only be a positive piece f0r business for the club.


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forget about being started by a nazi, the real crime is the use of words/phrases such as "workstreams" "from a branding perspective"
Anyone who uses management speak, or feels it is acceptable should be rounded up and put in some sort of camp
Shall I facilitate us touching base (always reminds me of touching cloth) and facetime vis a vis the paradigm shift of brand beaconicity going forward, going forward?


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Moog, if you want to sit down with Cthulhu and look at a holistic approach to plucking some of this low hanging fruit then I suggest you take it offline, discussing Puma is the core competency of this particular thread
I, myself envision that Ron is also a product evangelist for this key stakeholder initiative like yourself Moog. I think we need to pre-plan (because MY planning usually happens afterwards) a whole raft of measures (not half a raft, not one quarter of a raft, but a whole one) so we can get all our ducks in a row and really drill down and not wrongside the demographic.
You all disgust me
After scanning through this thread about clothing I saw the word 'nazi' and have decided to share the following useless information.
Hugo Boss, at the time a workwear supplier in Germany, tendered for the contract to supply nazi uniforms of various military corps in the 1920's.
Herr Boss was also a member of the nazi party.
That is all.

Many German Companies of long standing made a contribution in some way in WW1 and 2.
American Tourist on vacation to the UK.
"Excuse me Mam, why did they build Windsor Castle so close to Heathrow"

Fanta was made for Nazis.


Wouldn't have been quits so sharp if Jean Paul Gaultier had designed them!!
http://www.google.co.uk/imgres?start...,r:3,s:38,i:79
Heading in just one direction!

Up until a few days ago, I though Puma were an Italian brand, so I was getting excited in thinking that Pozzo had demanded an Italian brand represent Watford, until I found out they were a German brand instead.
Oh well, German efficiency I suppose, never a bad thing...