Afternoon guys. Hope posting in here is ok. With the increasing rate at which gambling and football are becoming linked, I'm writing an undergraduate dissertation on accessibility to gambling and targeting football forums. I would really appreciate it if you could take 2 minutes to fill it in. https://leeds.NOT ALLOWED ON HEREs.ac.uk/gambling-accessibility All responses will be kept anonymous Thanks very much!
Page 1 questions are a bit silly. How accessible are online betting sites, 1-10? If you're online and not restricted/banned they're accessible. Likewise for shops, if you walk past and the door is unlocked, they're accessible. The third one is very silly, if you are at a horse or greyhound course you will find them as that's part of their sustenance. Accessibility has nothing to do directly with football. Anyone who watches any sport will be aware of what's available. Also the self-regulated whistle-to-whistle ban on TV ads for all sports (except Horse and Greyhound racing) comes in to force soon.
I'm not that cruel. Why dash the hopes of a young and upcoming barrista. People need coffee god damn it.
Will gambling ads be banned at half time? No great loss if so. They are the equivalent of 80s lager ads but without the wit. From the days when we were young/GT was in charge/we played L*t*n: It wasn't all wine & roses though: Odd. Never spotted that George played for us before.
Ha! It’ll have to be in by the end of March won’t it? Five weeks to go through the data and write the bulk of the dissertation.....
If you simply need words to bulk out your dissertation, there are plenty on this forum. Please feel free to c&p any of mine. You'll fail your degree but could land a top job as a writer for Partridge/analyst for Stevenage FC/Marxist. All worthy pursuits & great chat up line icebreakers.
@Meister to answer your other question. Yes, gambling ads will be (self-regulated) banned from 5 minutes before the start of the event, until the event is finished. So no half-time ads.
I clicked on the link expecting a well-crafted survey asking a variety of intelligent questions. I studied gambling as part of my degree (albeit a long time ago now) so my interest was aroused. Unfortunately what you get are just three multiple choice questions (with the third one not even having the option of 'n/a' for those who voted 'none of these' to the previous question). Then, as also pointed out earlier, the following accessibility questions are pointless - if you are over 18 everything is easily accessible, if you are under 18 it's not. So I clicked on the next page expecting some more questions related to gambling but it was straight to the age/gender etc questions and that was it. Ultimately the average Yr.7 student could craft a better online questionnaire than this. The data gathered will be flawed because of the poor construction so few valid conclusions could be drawn, so I didn't complete the survey. This is sadly not unusual for undergrad surveys posted on here. Indicative of the state of uni education these days?
MiB & Otter, how many people in the UK gamble on a regular basis? How much does each one spend? How far are ads creating new gamblers as opposed to switching gamblers between brands?
I don't know Sorry RD, I can't answer any of your questions! My degree study was very specific, looking at the impact of slot-machine gambling among under 18s living in seaside towns (where anyone can play whereas inland it's illegal for under 18s). It was also way back in 1990!
I couldn't answer your question either, my main knowledge is about shops where gamblers are fairly anonymous. However I had some very interesting conversations recently where as least two bookies are looking at facial recognition within shops with regard to what the specific customer is usually interested in looking at or reading and using that information to target adverts or sports on screen to that customer when they enter the shop in future. This may be a project that lands on my desk later in the year.
Further to your question about customer spending. The oft vilified FOBT machines that are due to have their stake limits reduced from £100 down to £2; I can tell you that the average spend was £5.50, and that very very few people bet silly amounts, for example a lot of people were playing roulette by betting on odds, evens, blacks, reds, 1-12, 13-24 and 25-36, these people were winning but less than they were pointlessly spending.
I’m curious about how different industries work & was interested particularly in whether ads were increasing the gambling market or just shifting people around within it. Clearly, the gambling co’s benefit from ads otherwise they wouldn’t use them to such a massive extent. Post tobacco, it’s an obvious one for the vigilantes to target but with little effect thusfar.
Your last statement rings true. The problem is the 'vigilantes' as you say are no targeting the true problem, that it that the shops are unfairly targeted whereas the overseas online is a greater problem and threat, one day the government* will see that. * The UK and the Irish governments are both at it but on different aspects. The UK government are limiting the FOBTs and the Irish government have just doubled betting duty on turnover.
